Formed in 2019, through the merger of Sivantos and Widex, WS Audiology combines over 140 years’ experience in pioneering the use of technology to help people with hearing loss hear the sounds that make life wonderful. We are active in over 125 markets and employ 11,000 people worldwide. Our broad portfolio of hearing related products and services generates annual revenues of around EUR 1.7 billion.

Planning(30%) 策略(30%)
Understand global brand value proposition and articulate to local positioning that resonate with local
consumer
了解品牌定位及价值主张并转换为适合本地市场并能与本土消费者产生共鸣的定位
Conducts in depth analysis of market, category, consumer and customer to deliver data-driven
indicated actions to guide marketing strategy, plan implementation and optimization
深入分析行业市场、品类、消费者/客户, 提供数据驱动为导向的行动计划指导营销策略的制定、计划实施和优
化
Develop consumer and customer insight driven annual brand marketing plan to deliver financial
targets, brand SOW and growth targets.
制定以消费者和客户洞察为导向的年度品牌营销计划以实现财务目标、品牌 SOW 和增长目标
Work as team to support annual product launch strategy
领导所负责品牌的新品上市策略，并与其它品牌协同作业
Work as team to identify and manage marketing mix to enable seamless consumer path to purchase
journey
制定、管理市场营销组合以确保实现消费者购买旅程的无缝连接，并与其它品牌协同作业
⚫ Activation (50%) 执行(50%)
Lead team on campaign activation, tracking and monitor performance for improvement
领导品牌团队进行 360 度活动，跟踪和监控绩效表现以便于优化改进
Agreed brand marketing plan activation to achieve KPI (ATL/BTL)
领导团队执行品牌营销计划以达成 KPI
Make sure on brand messaging, content creation and distribution
确保品牌信息、内容的创作和沟通
Portfolio management and product communication
品类管理和产品沟通
PR release and Media relations
公关及媒体关系管理
Trade activation also include exhibitions, events and co-op activities, POSM etc.
零售激活如零售店形象、店内陈列、全国性活动等
Seasonal promotion calendar and performance analysis.
季节性活动及促销日历和成果分析
Website and Social media retain
品牌官网及社交媒体网站管理
Agency management
第三方管理
Annual budget monitor, control and review
年度预算管理、控制和报告
⚫ People Management (20%) 团队管理(20%)
Set SMART goal for team and closely supervises them in delivering annual target set-forth, cultivates
and supports top-class performance of self and team
为团队成员设定 SMART 目标，密切教导团队以实现年度目标，培养和支持团队的一流表现