Driven by the passion to improve quality of people’s lives, WS Audiology continues to grow as market leader in the hearing aid industry. With our commitment to increase penetration in an underserved hearing care market, we want to accelerate our business transformation in order to reach more people, more effectively.

This CRM Specialist role is responsible for optimizing the sales cycle, from customer segmentation and planning through to execution and follow-up. The ideal candidate will have expertise in customer segmentation, sales territory management, sales enablement, and marketing automation, with an emphasis on leveraging cutting-edge technologies. 

What You will do 

Master Data & System Management:

Ensure high‑quality customer data and continuously optimize the platform across B2B and B2C operations to enable accurate reporting and seamless sales processes.

Customer Segmentation & Planning:

Drive Salesforce‑based customer segmentation, sales planning, and meeting execution to optimize targeting, resource allocation, and follow‑up.

Campaign management

Lead Salesforce‑driven campaign execution, marketing automation, and event management to generate, nurture, and convert leads while tracking performance and driving seamless end‑to‑end execution

Sales Excellence:

Establish Salesforce‑based metrics to track sales impact and use data‑driven insights to optimize territory performance, campaign effectiveness, lead conversion, and resource deployment

Service Excellence:

Implement and monitor Salesforce‑aligned service quality programs to ensure high customer satisfaction and consistent, integrated customer experiences across all touchpoints

Sales Tracking & Reporting:

Leverage tools like Einstein Analytics to monitor sales performance and campaign KPIs, delivering actionable insights to strengthen sales strategies.

Sales Enablement Tools Management:

Oversee and optimize the use of sales enablement tools like Showpad, Zoom Webinar, and other digital platforms to drive sales productivity, engagement, and customer experience.

Training & Support:

Deliver training and continuous support to equip sales teams with effective CRM usage, sales tools proficiency, and best‑practice adoption

What you bring

• Minimum of 5-8 years of experience in sales operations, sales systems management, or related roles, with at least 5 years in a leadership capacity.

• Proficiency and proven certification in Salesforce.com (B2B & B2C) is Mandatory, Infor LN, Showpad, Zoom Webinar, and other sales enablement and marketing automation platforms.

• Hands-on experience with Salesforce Einstein Analytics or similar BI tools for sales performance tracking and reporting.

• Strong understanding of marketing automation, customer segmentation, and lead management processes.

• Expertise in campaign management, launch tracking, and service quality management.

• Experience with master data management and ensuring data integrity across business systems.

Skills & Competencies:

• Excellent leadership, communication, and project management skills.

• Analytical mindset with a focus on data-driven decision-making.

• Strong collaboration skills and ability to work across multiple departments.

• A customer-first mindset with a focus on improving both customer experience and sales efficiency.

Preferred Experience:

• Experience in the retail, e-commerce, or manufacturing sectors is preferred.

• Familiarity with advanced sales techniques, including sales territory management and customer lifetime value optimization.

Who we are

At WS Audiology, we provide innovative hearing aids and hearing health services.

Together with our 12,000 colleagues in 130 countries, we invite you to help unlock human potential by bringing back hearing for millions of people around the world.

With us, you will become part of a truly global company where we care for one another, welcome diversity and celebrate our successes.

Sounds wonderful? We can't wait to hear from you.

WS Audiology is an equal-opportunity employer and committed to creating an inclusive employee experience for all. Regardless of race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status we firmly believe that our work is at its best when everyone feels free to be their most authentic self.